And so it begins.
NEW YORK YANKEES AND SEMINOLE HARD ROCK ENTERTAINMENT TO OPEN YEAR-ROUND HARD ROCK CAFE IN NEW YANKEE STADIUM. YANKEE GLOBAL ENTERPRISES TO PARTNER WITH HARD ROCK TO CREATE NYY STEAK
The New York Yankees announced today that they have agreed to enter into a long-term agreement with Seminole Hard Rock Entertainment to open a 7,000-square-foot Hard Rock Cafe in the new Yankee Stadium. In addition, YGE Steakhouses, an affiliate of the Yankees’ parent company, Yankee Global Enterprises, has joined with Hard Rock Entertainment to create the newly-branded NYY Steak, a prime steakhouse also slated for the new Yankee Stadium. Both restaurants will be operated year-round. The agreement also permits the parties to explore other NYY Steak locations.
